Polite Society focuses on non conformist power dressing. It is a gateway for the founder, Surmai Jain, to stir a candid conversation with the audience, that may not always be polite by society’s standards.

Surmai graduated from NIFT Mumbai & FIT New York in 2018. Her inspiration lies in people and their emotions, she wants to challenge the Indian society’s perceptions of nudity, the “line” between sexy and vulgar and gender roles.

The aesthetics of the label are bold and conversational but functional and relaxed at the same time. Immense attention is given to how a garment is finished, following global standards for quality construction.